Trade shows are one of the biggest spends for any organization.
Because of this fact, marketers are pressured to squeeze the most results possible out of each show—usually in the form of opportunities generated.
To optimize the outcome of trade show activities, your organization should focus on two key items:
- Creating a solid action plan to roll out during each phase of the trade show: before, during, and after
- Implementing conversational artificial intelligence (AI) to maximize your trade show return on investment
Download our e-book Maximize Your Trade Show ROI with Conversational AI to learn how your sales and marketing teams can use conversational AI in every step of planning in order to extract even more value from your trade show attendance.
Get the free e-book today by filling out the request form »
