Companies invest significant time and money to ensure that their sales funnel is full, because the more leads you have in the funnel, the more sales you’ll make.
However, although many organizations focus their energies on the top of the funnel, filling it with as many contacts as possible, somewhere along the line the funnel starts leaking, leads drop off, and conversion rates become a fraction of what they could—and should—be.
Download our e-book, Fixing Your Leaky Funnel: How to Maximize Marketing's Efforts and Sales' Time, which offers several tried-and-true methods and best practices for:
- Identifying where leads are being dropped
- How to better align sales and marketing
- How to patch up the leaky funnel to maximize marketing’s efforts and save your sales team’s time to qualify more customers and seal more deals