Did you know, in 2017, a staggering 77% of companies under-touched their leads? 

Under-touching leads is the act of ignoring an inquiry or giving up after 1-2 contact attempts. The issue with under-touching leads isn’t just a matter of missing potential opportunities – it’s also laying waste to the marketing investments made in generating those leads.

So, what can businesses do to improve inbound lead follow-up?

In this report, we break down the concept of successful lead follow-up into “4 P’s”  and provide actionable recommendations for each metric to help businesses target specific areas that need improvement.

• Persistence
• Personalization
• Promptness
• Performance 
  

Please complete the form to learn how YOUR BUSINESS can improve your lead follow-up.